Spiral Solutions France Launches 200% Poker — Its First ARJEL Licensed Client

PARIS–(Marketwire – September 14, 2010) –  Spiral Solutions France, a joint venture between Spiral Solutions and Santa Maria Group, has announced the launch of its first ARJEL licensed client. In a deal with La Société Française des Jeux sur Internet (SFJI), Spiral Solutions France will launch the new 200% Poker branded poker room. 200% Poker will be based on France’s leading online poker network — a joint venture between Prima Networks Limited, powered by Microgaming and 888 Holdings plc., which is the only network to host a total four ARJEL approved operators. 

SFJI is a leading association of 40 French independent land-based casinos which collectively host more than 40 million customers each year. Led by Luc Le Borgne, directeur general of Vikings-Casinos, the group will own and manage the 200% Poker brand enabling the group to extend its land-based casino businesses online and achieve new revenue streams. 

Spiral Solutions France created a bespoke business plan and provided consultancy and support to SFJI from the early stages of the project, through to securing the essential ARJEL license, developing the brand and implementing the platform. Spiral Solutions France offers a uniquely personal, professional and boutique B2B service to France’s emerging eGaming market. Its full turnkey solution empowers customers with the services and support they need to successfully operate an interactive poker offering. These services include developing a custom-made business plan, a complete back-office system, payment processing, training, web design and development, customer retention services and a dedicated French-language customer service and support centre. 

Christophe Santa Maria, President of Spiral Solutions France, says, “France’s online poker gaming market is set to experience massive growth, representing a tremendous opportunity for gaming and casino brands like SFJI. We’re perfectly placed to help any organisation launch an online poker offering in France. Our experience and expertise was crucial in securing the ARJEL licence and launching 200% Poker. It is without doubt one of the most exciting players in the French market.”

Luc Le Borgne, directeur general of Vikings-Casinos of SFJI, said, “Our customers are keen to experience the thrill of online poker. 200% Poker extends the trust and loyalty of our group’s brand into the online world. With world-class platform and the private service we get from Spiral Solutions France, we’re confident that 200% Poker will be a great success.”

Matti Zinder, managing partner and CEO of Spiral Solutions, said, “Gaining entry into newly regulated markets is not without its challenges. Our clients in France and in other newly regulated markets such as Italy, Denmark and others can capitalise on Spiral Solutions’ bespoke, private and professional interactive gaming solutions that enhance their brand and maximise their revenues.”

The new 200% Poker branded poker room will be officially unveiled at a launch event and press conference in Paris today. Hosted by SFJI and attended by leading figures from the gaming and interactive gaming worlds, dignitaries and the media, the event will signal a new interactive era for France’s leading association of independent casinos.

For more information, please visit www.spiralsolutions.com and www.200pourcentpoker.fr

About Spiral Solutions Ltd
Spiral Solutions is a boutique agency that delivers custom-made eGaming solutions to select clientele in newly regulated markets. Our eGaming solutions include casino, poker, sports betting and mobile gaming and an unparalleled range of unique services such as business consultancy, marketing services and financial management that together deliver eGaming success.

About the Société Française des Jeux sur Internet (SFJI) group
SFJI is a group of 19 shareholders owning 40 casinos across the French territory. The group represents 4 million customers and a turnover of around EUR 252M per year. By launching 200pourcentpoker.fr, SFJI foresees the online poker players come back to the land based poker rooms by leveraging the online and offline relationship. SFJI noted that the warmth and genuine atmosphere of real casino gaming tables cannot be totally replaced by websites’ interfaces