Spin3 Launches Groundbreaking Interactive Lottery System for Mobiles and Web

LONDON–(Marketwire – July 28, 2010) –  Leading full service mobile gambling solutions provider Spin³*, powered by Microgaming, the world’s largest online gaming software provider, has launched a new end-to-end interactive lottery solution, LottoSpin, to enable federal and state lottery providers to extend their gaming offerings and grow new revenues. LottoSpin will be available in regulated markets worldwide and in the US on a state-by-state basis through a strategic partnership with Pulse Interactive, a US organisation with extensive experience in the US state lottery market.

The total lottery solution enables traditional lottery operators to leverage their brand, infrastructure and acquisition channels and launch their own interactive lottery offering. The total solution offers mobile and online gaming platforms while utilising mobile, online and land-based point of sale channels. LottoSpin is also supported with a robust back-office system which offers fully customisable analysis and performance reporting, transaction processing and a 24/7 customer support centre.

Matti Zinder, Head of Spin³ said, “Lotteries have to work harder than ever before to compete for players and profits. Interactive lottery services represent the greatest opportunity for the lottery industry, with people becoming more connected than ever before. The extension of traditional lottery services to interactive platforms with LottoSpin offers an exciting new revenue stream and enables operators to reach a much broader audience of players.

“LottoSpin does not compete with or replace lottery operators’ existing systems and infrastructure. Rather it supports and integrates with their existing offerings, leveraging their brand and point of sale network. In addition, the solution enables operators to effectively analyse and manage their interactive lottery offering, providing them with a greater understanding of their players’ gaming habits and enable them to create bespoke offers and maximise their profits.”

In addition to providing interactive lottery platforms, LottoSpin also offers a wide range of instant-win games to enhance the operators’ offering, boost their revenues by growing their player base and increase player retention. Keno, Lotto Bonanza, Scratchers and many more games from Spin³‘s award-winning games portfolio will be available to lottery operators.

The LottoSpin interactive lottery solution enables players to participate in a state or regional lottery draw and collect their winnings on over 2,000 mobile devices, including the iPhone®, the BlackBerry® and Android^™ devices. Real-time location-based transaction approval ensures that no tickets are purchased outside local regulated jurisdictions. Player data and personal information is kept secure with Spin³‘s patented SpinLoc™ system, which ensures that no sensitive information is stored on the handset. 

LottoSpin will be available in regulated markets worldwide and in the US through a strategic partnership with Pulse Interactive. Paul Trowe, President and Founder of Pulse Interactive said, “We chose Spin³ as our strategic technology partner because of its long history and reputation for market-leading technology. Pulse’s in-depth market insight in the US and Spin³‘s market-leading technology and full-service offering represents the ideal solution for anyone looking to launch a mobile arm to their state lottery.”

Spin³ is a full partner to its clients, supporting them with the set up, launch and marketing of their new interactive lottery as well as offering ongoing support and consultancy on every aspect on operating their new service.

* – Spin³ is a division of Spiral Solutions Ltd.

About Spin³ (www.spin3.com)
Spin³, a division of Spiral Solutions Ltd., has partnered with Microgaming, the world’s leading developer of online gaming solutions, to provide turnkey solutions for the mobile gaming arena. The complete offering includes dynamic wireless real and play-for-fun casino systems, flash casino, marketing services and innovative technologies that push the interactive gaming industry to new frontiers.

About Microgaming (www.microgaming.com)
Since the company developed the first true online Casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages 60 games per year and a unique ‘partnership’ approach to working with operators; Microgaming software powers over 160 market leading online gaming sites.

About Pulse Interactive, Inc
Pulse Interactive is a mobile interactive entertainment and gaming specialist. Founded in 2003, Pulse has worked with many of the world’s leading mobile, videogames and interactive entertainment developers and publishers. Now focused entirely on the emergent mobile gaming sector, Pulse is pioneering the creation of new mobile channels for lottery providers, gaming companies and brands.