Palms Casino Resort Launches New Website, www.palms.com

LAS VEGAS, NV–(Marketwire – July 7, 2010) –   The Palms Casino Resort has announced the launch of its new website at http://www.palms.com. An innovator in gaming and hospitality, the Palms debuted the site on May 27, 2010, enhancing the online user experience through bold design elements, easy-to-use booking engines, social media integration and seamless compatibility with emerging technologies.

Merging the online presence of Palms Casino Resort, Palms Place Hotel and Spa and The Pearl Concert Theater, palms.com now offers one-stop shopping for guests to explore the resort’s diverse collection of rooms and suites across all three hotel towers. Extensive image galleries showcase the world-famous Fantasy Suites, dining options, pool and spa amenities, while a dynamic calendar of events highlights upcoming nightlife and entertainment offerings.

“The Palms has seen incredible growth over the last several years, offering more room types and greater amenities and services than ever before,” said Palms owner George Maloof. “Our new Website showcases these offerings in the best possible way, making it simple and exciting to plan leisure or business travel.” 

New to palms.com is a complete social media network integration that allows guests to share specific pages within their Facebook and Twitter communities for more efficient, interactive trip planning. The site also features exclusive video content and connectivity to Palms’ YouTube channel for a behind-the-scenes look at celebrity and red carpet events.

“We’ve really taken into consideration the growing needs of the modern consumer,” said Chief Marketing Officer Jason Gastwirth. “New trends and Web-based technologies have created exciting ways to engage our guests. The site’s new architecture will allow us to evolve and continually exceed their expectations.”

Built in partnership with Annapolis-based development firm Vantage Strategy, Inc., the site’s new architecture and departure from Flash-based technologies allows for increased visibility on a wide variety of mobile devices. Responding to the needs of travelers on the go, the ease of travel planning on mobile devices will go a long way in providing a competitive edge on other Las Vegas properties still utilizing outdated technologies.

For more information, including room rates, tickets, dining and nightlife reservations, visit palms.com.

About Palms Casino Resort:

The Palms Casino Resort, heralded as one of Las Vegas’ hippest resorts, is an all-encompassing, one-stop destination. Owned by the Maloof family, the boutique property boasts three distinct towers and a diverse mix of bars and restaurants across a 95,000-square-foot casino. Amenities include the legendary Playboy Club; Ghostbar; Rain Nightclub; The Pearl Concert Theater; Moon Nightclub; N9NE Steakhouse; Nove Italiano; Little Buddha; Simon Restaurant & Lounge; The Palms Pool & Bungalows; Palms Spa and AMP Salon; Drift Spa & Hammam; LA Sunset Tan; Brenden Theatres, a 14-theatre Cineplex; Huntington Ink Tattoo Lounge; the Fantasy Suites, including the Hardwood Suite, the only hotel room in the world with its own basketball court; and over 60,000 square-feet of meeting space. The Palms has played host to MTV’s Video Music Awards, Real World: Las Vegas and Bravo’s Celebrity Poker Showdown, and E!’s Girls Next Door and Sunset Tan feature the resort on a regular basis. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.