MacroSolve Signs LOI With Clear View Technologies to License Patented ReForm XT

TULSA, OK–(Marketwire – December 9, 2010) – MacroSolve, Inc. (OTCBB: MCVE) (OTCQB: MCVE), a leading provider of mobile technologies, apps and solutions, announced today that it has signed a Letter of Intent (LOI) to license its ReForm XT™ mobile app development platform to San Jose-based Clear View Technologies™, Inc. Under the terms of the LOI, ReForm XT, which is covered under U.S Patent Number 7,822,816, will be utilized to mobilize The BarMaster™, Clear View’s industry leading alcohol inventory management system. The BarMaster addresses $37 billion in annual inventory loss in the U.S. hospitality industry. It is currently being sold through a sales force of 80 people to a large and growing number of nightclubs, casinos, hotels, corporate establishments, along with restaurants, resorts and bars. 

MacroSolve and Clear View Technologies are currently evaluating the mobile requirements of The BarMaster. Mobility will further enhance The BarMaster, which is already the most innovative and effective system on the market.

“ReForm XT, based on MacroSolve’s patented intellectual property, is designed to further advance and mobilize best of breed vertical market technologies like The BarMaster. We look forward to working with Clear View Technologies to create even more value for their customers in their goal to improve inventory management in the hospitality industry,” stated MacroSolve president and CEO Clint Parr. “We are monetizing our newly patented IP and are currently in negotiations with several vertical market technology vendors for licensing agreements.”

Paul Mula, CEO and Founder of Clear View Technologies, added, “We have built The BarMaster from the ground up as a fully integrated technology system based upon our patented IP portfolio. We see a great opportunity to augment our product with the patented mobility platform offered by MacroSolve. This creates further value for our customers.”

About The BarMaster
The BarMaster is an alcohol beverage management, inventory control and loss prevention system that enables total tracking of every ounce of alcohol from top shelf, to stockroom to point-of-sale for bars, nightclubs, restaurants, hotels, casinos and sports venues. Generating and delivering a set of detailed management reports, The BarMaster provides improved accountability and profitability. The BarMaster increases the value of a business and yields a return on investment many times over by immediately reducing losses due to theft, shrinkage, sales fraud, and improper free-pour behavior.

About Clear View Technologies
San Jose, California based Clear View Technologies is an innovative developer of market-focused asset management and inventory control solutions (hardware and software) that maximize business value, increase return-on-investment, and creates consistency and ease of business operations.

About MacroSolve
MacroSolve, Inc. is a pioneer in delivering mobile apps, technologies, and solutions to businesses and government. Founded in 1997, the company has an extensive network including the top name brands in wireless hardware and software as well as wireless carriers. Leveraging its intellectual property portfolio, MacroSolve is positioned to become a leader in the mobile app space, projected to become a $17.5 billion market by 2012. The company operates through its subsidiaries including Anyware Mobile Solutions (http://www.goanyware.com) and Illume Mobile (http://www.illumemobile.com). For more information, visit MacroSolve (http://www.macrosolve.com) or call 800-401-8740.

Safe Harbor Statement
This press release contains projections of future results and other forward-looking statements that involve a number of risks and uncertainties and are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual results and outcomes to differ materially from those contained in the projections and forward-looking statements included in this press release are described in our publicly filed reports. Factors that could cause these differences include, but are not limited to, the acceptance of our products, lack of revenue growth, failure to realize profitability, inability to raise capital and market conditions that negatively affect the market price of our common stock. The Company disclaims any responsibility to update any forward-looking statements.

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