GuestMetrics(TM), a Wholly Owned Subsidiary of Shot Spirits Corporation, Smartens Up Hospitality Industry With iPhone and iPad Apps

LEESBURG, VA–(Marketwire – July 9, 2010) –  (PINKSHEETS: SSPT) – SSPT’s GuestMetrics™ CEO, Brian Barrett, announces today that it has collaborated with MicroStrategy® Incorporated (NASDAQ: MSTR) to design, produce and distribute MicroStrategy Mobile, a comprehensive and user-friendly iPhone and iPad application for the hospitality industry. 

“Our relationship with MicroStrategy has proven to be highly beneficial in the growth of our company and the progress of its solutions and their applications,” states Barrett. “The new development of this business intelligence application for iPhone and iPad is a prime example of the value in strategic partnerships. MicroStrategy is a leading worldwide provider of business intelligence (BI) software and they were the ideal source to work with in the development of these tools. We (GuestMetrics) collect mass Point-of-Sale data for restaurants and hotels and provide invaluable quantitative data therein for which executives can use to increase operational efficiency and overall profitability.”

MicroStrategy Mobile provides beverage suppliers and distributors with data on restaurant guests’ purchasing behavior at the transaction-level. Built using MicroStrategy Mobile, the app provides detailed insights into consumer spending, consumption preferences, menu pairings, and overall beverage brand health. With convenient access to this valuable information, beverage suppliers and distributors can better understand consumer purchasing patterns and make data-driven decisions as they evaluate product performance, plan consumer promotions, and market new products.

The app enables companies to easily extend graphs, grids, enterprise reports, and information dashboards to the iPhone and iPad. MicroStrategy Mobile is designed to take full advantage of the multi-touch interface and sensor capabilities of mobile devices to enhance the business intelligence user experience.

“Together, we’ve combined our expertise to bring our software to the on-the-go executives via iPhone and iPad. We’re in a world today that goes beyond the 9 to 5 and outside the walls of our everyday office. We have the technology available to work on the plane, the beach and within an arm’s reach in the middle of the night; It’s important to keep the people, not just the products, in mind as we continue to grow. The apps for iPhone and iPad do exactly that, allowing our clients to work whenever, wherever, to position themselves ahead of the competition with our cutting-edge business intelligence (BI) tools,” adds Barrett. “(This) is a game-changer for our clients, giving them a competitive edge and transforming the way they work,” stated Brian Barrett, President and CEO of GuestMetrics.

“GuestMetrics was an early adopter of MicroStrategy Mobile, and immediately recognized the value of providing its clients with 24/7 access to critical business data,” said Sanju Bansal, MicroStrategy’s COO. “MicroStrategy Mobile enables customers to build highly-focused mobile apps that address specific business questions, while leveraging the native features of the iPhone for a faster and more intuitive user experience.”

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