MISS CALIFORNIA USA(R) Makes History

LOS ANGELES, CA–(Marketwire – October 6, 2010) – The MISS CALIFORNIA USA^® has registered the most contestants for any state in the history of Donald Trump’s MISS USA^® and MISS UNIVERSE^® organization. Over 400 women are set to compete for the prestigious title of MISS CALIFORNIA USA 2011. MISS CALIFORNIA USA will pioneer “The Social Network Awards” this year. The two awards will be: The Friend’s Choice Award and The People’s Choice Award in partnership with Dyyno and using Facebook and Twitter scorecards.

Continuing with the concept introduced at the 2010 pageant, MISS CALIFORNIA USA has progressed to a level that combines a chic and sensational adaption for the ages and the dynamic social network pioneer in California, while maintaining the long-standing premise of the pageant. Keith Lewis, Co-Executive Director of MISS CALIFORNIA USA and MISS CALIFORNIA TEEN USA commented on the new energized approach to the pageant, “The latest transformation of the pageant enables these women to reveal their individuality and unique personality and gives them a platform for developing their social networking prowess.”

Partnering with Dyyno, MISS CALIFORNIA USA has developed two new awards. The Friend’s Choice Award is for the contestant who successfully leverages social networking skills with Facebook to be the most “liked” contestant. The People’s Choice Award is for the contestant who successfully leverages social networking skills with Twitter to be the most tweeted contestant of the Pageant.

“In the coming era, in addition to personality and communication skills, MISS CALIFORNIA USA and all the contestants need to master their social networking skills,” said Raj Jaswa, CEO and President of Dyyno. Dyyno, Justin.tv, and Roku will be teaming up to bring this pageant to the largest number of internet viewers across Facebook and three screens: computers, family room TVs, and smart phones. “Justin.tv provides MISS CALIFORNIA USA one of the best video distribution portals on the Web, with more than 30 million viewers watching more than 300 million videos per month on PCs, Macs, and smart-phones,” said Justin Kan, Co-Founder and President of Justin.tv.

“The MISS CALIFORNIA USA pageant in 2011 will emphasize individuality and push the envelope of most traditional pageants,” added Lewis. Out with the sashes and swimsuit uniforms; in are individualized styles that flow and compliment the shapes of the women for a more natural, seamless walk. This year will also feature an individual “Style Award” selected and presented by world-renowned fashion designer Tony Bowls. 

The winner of the MISS CALIFORNIA USA pageant will go on to compete in the MISS USA Pageant, the precursor to MISS UNIVERSE.

“This year’s event will be bigger and reflect the progressive attitudes of the contestants as well as our forward-looking state,” says Lewis. “It will change the essence of MISS CALIFORNIA USA from a bathing-suit beauty contest to the style of a runway show during fashion week.”

The Show at Agua Caliente Casino • Resort • Spa in Rancho Mirage will be hosting the 2011 pageant. The pageant will be streaming live on November 21^st at beginning at 2 p.m.

About MISS CALIFORNIA USA^® and MISS CALIFORNIA TEEN USA^®

There really is no better opportunity for today’s ambitious young women. The MISS CALIFORNIA USA^® and MISS CALIFORNIA TEEN USA^® Pageants bring beautiful young women from throughout the state to compete for this title and the chance to be crowned MISS USA^® and MISS TEEN USA^®. Stepping up the excitement for 2011, the pageant will increase the number of contestants, feature top designer clothes and incorporate more up-to-date music and programming. 

The MISS UNIVERSE^®, MISS USA and MISS TEEN USA Pageants are a Donald J. Trump and NBC Universal joint venture. If you are interested in information on the upcoming 2011 MISS CALIFORNIA USA and MISS CALIFORNIA TEEN USA events, you can call the state offices at K2 Productions at (310) 275-4339 or you may log onto www.MissCaliforniaUSA.com.

About Dyyno®

Dyyno enables content owners and distributors to monetize their video content with ads and subscriptions by distributing content live, on-demand, and linear, across computers with custom video portals, HDTVs with Roku, Facebook, and smart phones with Justin.tv. Dyyno platform, built on the breakthrough technology licensed from Stanford University, offers lowest cost, highest quality, virally scalable video distribution. Founded in 2007 and backed by Artiman Ventures and Startup Capital Ventures, the Palo Alto, Calif.-based company has a world-class technical team with video and networking expertise. For more information, visit: www.dyyno.com.

About Justin.tv®

Justin.tv is the easiest way to create live video and show anyone in the world what’s happening right now. Using only a laptop, you can share your event, class, party or thoughts, live, to anyone in over 250 countries while they chat in real-time with you and with other viewers. Justin.tv makes it fun, easy and fast to gather and engage with a live audience. One new live video starts each second, and users watch more than 300 million videos every month. Headquartered in San Francisco, Justin.tv is funded by Alsop Louie Partners, Tim Draper and Y Combinator.

About Agua Caliente Casino • Resort • Spa

Agua Caliente Casino • Resort • Spa, a four-diamond resort in Rancho Mirage, and a Spa Resort Casino in downtown Palm Springs offer the hottest slots, a variety of table games, live poker and high-limit gaming, plus fine dining, shopping, relaxing spas and luxurious hotel rooms, all in a gorgeous resort setting. Agua Caliente Casino • Resort • Spa is also home to The Show, the premier concert theatre in Southern California featuring headliners like Matchbox Twenty, Tony Bennett, Jay Leno and more. Both resorts are owned and operated by the Agua Caliente Band of Cahuilla Indians, which also owns the world-famous Indian Canyons and Tahquitz Canyon hiking trails, Indian Canyons Golf Resort and the Agua Caliente Cultural Museum. For more information, call (888) 999-1995.

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