City Sports Teams With SCVNGR for In-Store Rewards

BOSTON, MA–(Marketwire – September 17, 2010) –  What do you get when two awesome Boston-based companies join forces to give you useful and sporty rewards AND share your location-based gaming fun with all your friends, all in one place? Easy riddle, cause we don’t have to answer it. You can try it yourself!

Starting today, City Sports fans in Boston can start unlocking AWESOME rewards — including a free City Sports T-shirt, by completing in-store challenges on SCVNGR, the social game all about going places, doing challenges and earning points and rewards.

City Sports is all about making sure the urban athlete can get the latest gear and equipment anytime of year from the most knowledgeable staff in the city, and in a fun and welcoming atmosphere. SCVNGR is all about people — from jocks to geeks — being able to do fun stuff at their favorite places, earn points and redeem the points immediately for any reward that place offers.

Anyone can now earn rewards — like (big) discounts and free stuff — at Boston City Sports stores. In two weeks, SCVNGR rewards will come to all 17 City Sports retail stores in Boston, Providence, New York, Washington D.C., Philadelphia, Baltimore and Atlanta, by checking-in and completing fun, quick challenges on SCVNGR, like these:

• We’re not even kidding here. Go to City Sports, check-in to earn just one point, share with your friends on Facebook or Twitter, and get 20% off any item. Hello, new fall fleece!
• You know how it goes: Your favorite water bottle is finally just a little too moldy for comfort (hey, it happens!). You love City Sports and want to sport that love while you hydrate. Earn eight points on SCVNGR and get your shiny new FREE City Sports Water Bottle before you get too thirsty!
• There’s nothing like the soft cotton and fashionable colors of the coveted City Sports T-shirt, and you can never have too many (Seth has seven orange ones. Actually, make that eight). Earn 25 points at the store, share your activity with your friends, and get one FREE! So, are you a vintage-tee guy or a classic-style gal? Either way, grab the app, play SCVNGR and get it!

“City Sports is all about mixing awesome athletic apparel and equipment with shopping fun and ease,” said Seth Priebatsch, SCVNGR’s Chief Ninja. “We’re excited to team up with City Sports. So head to your nearest City Sports. Fire up the SCVNGR app. Check-in, do challenges, earn points. And unlock awesome rewards!”

“City Sports’ mission has always been to create a fun and exciting atmosphere for customers,” said Michael Mosca, Executive Vice President of Merchandising at City Sports. “Our partnership with SCVNGR will help to increase the engagement of the customer with City Sports inside and outside of the store.”

You can play SCVNGR anywhere in the US via the free SCVNGR app for iPhone and Android phones. Connect SCVNGR to Facebook and Twitter to share with your friends. SCVNGR is also now integrated with Facebook Places so sharing what you’re up to with your friends is easier than ever. For more information about the City Sports rewards and challenges on SCVNGR, please visit citysports.com/scvngr.

About City Sports
 City Sports is an award-winning, specialty sports retailer, headquartered in Boston, MA. The company operates 17 retail stores in metropolitan locations in Boston, Providence, New York, Philadelphia, Washington D.C., Baltimore and Atlanta as well as online at citysports.com. City Sports caters to the athletic adult who lives, works or studies in the city. Its product assortment stresses a selection of performance footwear, apparel and equipment.

About SCVNGR
SCVNGR is a game. Playing is simple: Go places. Do challenges. Earn points! You’ll unlock real-world rewards and share where you are and what you’re up to with your friends on SCVNGR, Facebook and Twitter. SCVNGR is played via a free iPhone & Android app. But playing SCVNGR is only half of it. Individuals, enterprises and small businesses build on SCVNGR by adding custom challenges and rewards at their locations. SCVNGR is funded by Google Ventures and Highland Capital Partners. Visit www.scvngr.com to learn more.