Texas Hill Country Barbecue, Inc. Plans Future Expansion to Allen, Texas

DALLAS, TX–(Marketwire – October 1, 2010) –  Texas Hill Country Barbecue, Inc., (PINKSHEETS: THCB) announced today the future location of a new retail restaurant in growth market Allen, Texas.

Arvind Sharma, Director of Franchise and Development of THCB, said, “The strategic launch of a 3,450 sq. ft. free standing THCB restaurant will add value to the brand. The building will enhance the development of the hospitality segment in moving forward. We have plans for an outside patio, drive-up and drive-thru operations in this suburban market. Our company is positioned to grow exponentially as it has a very talented operations team identifying niche markets with a focus on customers and hospitality per each market’s needs and assessment. We have signed and identified the first three locations and, now, a fourth in Allen, TX. We feel confident that our combination of hospitality and production of quality meats can fulfill market needs as they are identified. The needs of our customers in downtown urban focused operations may be different than the suburban Allen, Frisco, Tulsa, Des Moines, Long Island and/or Denver pieces. Essentially, THCB has the knowledge and capacity to serve different market needs with the same consistent product.”

The Op’s team added, “We have a proven track record with manufacturing a consistent product and delivering it in mass distribution needs. The effect of this ability to distribute our quality food consistently is the key to our hospitality segment that we are launching.”

Texas Hill Country Barbecue manufactures the sale of smoked meat products throughout the United States. The production of smoked meat products including brisket, sausage, pork ribs, pulled pork, barbecue sauce and other products have been in continuous production since 1971 under various production labels. The product is being manufactured and distributed by Texas Hill Country Barbecue, are time tested and proven products in the smoked meat market. Texas barbecue is world famous and Texas Hill Country Barbecue is without a doubt the best in Texas.

For more corporate information www.thcbinc.com

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Act”) including the fourth quarter revenue and future growth. Additionally, words such as “seek,” intend,” “believe,” “plan,” “estimate,” “expect,” “anticipate” and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Factors that could cause or contribute to such differences include the future U.S. and global economies and the impact of competition. Texas Hill Country Barbecue, Inc. does not undertake any duty nor does it intend to update the results of these forward-looking statements.

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