Spicy Pickle Franchisee Opens Third Houston Restaurant

DENVER, CO–(Marketwire – October 20, 2010) –  Spicy Pickle Franchising, Inc. (OTCBB: SPKL), operator of the fast casual Spicy Pickle^® restaurant chain in the U. S. and BG Urban Café™ restaurant chain in Canada, today announced the opening of the third Spicy Pickle restaurant in Houston, TX by its local franchisee.

Mark Laramie, Spicy Pickle Franchising’s Chief Executive Officer, stated, “Our Houston franchisee has proven to be an excellent operator with extraordinary customer service. As we previously said, we are fortunate to have franchisees like this in our system. This franchisee already has two restaurants in the city and is working on a lease for a fourth location.”

The new Houston restaurant is near Rice University amidst office buildings, commercial and residential development. The location, at 3435 Kirby Drive, is near the intersection of Kirby Drive and Richmond Ave.

“This location is in the middle of our target demographic, serving residential, office and commercial complexes that are frequented by our typical customer. The restaurant will keep extended hours to accommodate its anticipated customer base. We firmly believe that this will be a very busy location. The hours of operation are 11 AM to 10 PM Monday to Saturday and 11 AM to 8 PM on Sunday. The phone number is 713-527-7950 and the fax is 713-527-8580. This restaurant will also serve beer and wine to accommodate an early evening and dinner business,” Mr. Laramie concluded.

Mathew Forastiere, Operations & Marketing Director for our franchisee, stated, “My family and I are excited to continue our development of Spicy Pickle Restaurants in Houston. The opening of our new restaurant marks our third location in 18 months of operation. The Houston community continues to be wonderful to us. We could not be happier or more appreciative of the warm reception and dedicated following of our customers. Look for our next location opening in 2011.”

About Spicy Pickle™ and Bread Garden:
Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading “fast-casual” concept, Spicy Pickle restaurants offer menu items that are far beyond traditional fast food but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality food, great service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open across 10 states and more in development nationwide. Spicy Pickle Franchising, Inc. also operates as franchisor for Bread Garden Urban Cafes, a bakery café concept with restaurants in the metropolitan Vancouver, Canada area and British Columbia. Bread Garden Urban Cafes serve coffee, pastries and breakfast items as well as lunch and dinner along with a wide variety of desserts and are found in typical high density urban settings along with specialty locations in two airports in British Columbia. To find out more about Spicy Pickle, visit our website at www.spicypickle.com/.

Forward-Looking Statements:
Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as “anticipate,” “believe,” “could,” “should,” “estimate,” “expect,” “intend,” “may,” “predict,” “project,” “target,” and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.