Pizza Patron Brings Back Popular ‘Dia del Patron’

DALLAS, TX–(Marketwire – July 14, 2010) – Last Summer, ‘Día del Patrón’ or ‘Day of the Patrón’ was a popular promotion sparking record sales for Pizza Patrón, the nation’s number one Latin pizza brand. Today, the chain announced it is bringing it back, by popular demand, for a limited time.

The ‘Dia del Patrón’ promotion features the company’s 12-inch medium Amigo Pizzas™ with one topping priced at $2.99 each — with no limit on purchases. The offer will run in every location for two months, July through August, available to customers every Monday, Tuesday and Wednesday.

“Last Summer, we saw a huge increase in sales and traffic at our locations due to this incredible offer,” said Andrew Gamm, brand director for Pizza Patrón. “It was developed as a weekly customer appreciation day, but the response was so good, we expanded the offer to three days per week and ran it for several months. Customers love a good deal, and with ‘Día del Patrón’ they get the best pizza offer in the industry.”

Pizza Patrón is famous for its ultra-competitive pricing and unbeatable every day values like its 12-inch medium AMIGO PIZZAS® starting as low as $4, and its X-Large LISTA-NOW READY™ pepperoni pizzas starting as low as $6, every day. The chain, however, credits the popular ‘Dia del Patron’ promotion for attracting many new customers and strengthening its relationship with current customers.

“This value is unprecedented in the industry, and it allows us to give back to the community that we serve,” said Guillermo Estrada, president of Pizza Patron. “Our mission is to offer the best food at the best price to our customers and this is made possible by the extraordinary group of team members, franchisees and employees that live this promise daily in every Pizza Patrón restaurant. We were recently named by a trade publication as a chain that is expected to be dominant in the year 2060 — expect it!”

About Pizza Patrón
Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

Website – www.pizzapatron.com
Facebook – http://www.facebook.com/pizzapatron
Twitter – http://www.twitter.com/pizzapatron
MySpace – http://www.myspace.com/mypizzapatron
YouTube – http://www.youtube.com/user/pizzapatroncorp

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