Panda Express Sweet, Smoky, Spicy Kobari(TM) Beef Packs Bold Asian Flavors

ROSEMEAD, CA–(Marketwire – September 16, 2010) – Panda Express is proud to announce that its newest culinary creation, Kobari™ Beef, will hit stores nationwide on September 22.

Kobari™ Beef begins with slices of tender marinated beef tossed with wok-seared mushrooms, freshly cut leeks, crunchy onions, and crispy red bell peppers. The finishing touch is Panda’s new secret Kobari™ sauce. Guests seeking a culinary adventure will be delighted by Kobari™ Beef’s Bold Asian Flavors.

Inspired by the sweet, smoky and spicy flavors found in Korean BBQ, Panda’s team of culinary experts went to great lengths to fine tune the secret Kobari™ sauce to perfection. “We want to share the unique flavors of Asian-style barbeque and are excited to bring a first-of-its-kind flavor profile to our guests at Panda Express,” said Panda Express Executive Chef Andy Kao. “Guests are in for a bold new experience.”

To help support the launch of Kobari™ Beef, Panda Express is leaning on its now famous talking Panda Bear characters, Eddie and Tom-Tom, who will star in a new set of commercials featuring their comedic antics to get their “paws” on the secret Kobari sauce.

Rounding out the celebration, Panda Express is hosting a Free Kobari™ Beef Day on September 29. Fans can sign onto Panda Express’ Facebook page to receive a coupon for a free serving of Kobari™ Beef. Visit www.facebook.com/pandaexpress for more information. 

In spite of the down economy, Panda Express continues to grow and remain focused on providing guests with fantastic food and service. Evidence of this comes as Panda Express exceeds half a million fans on Facebook and continues to hire and expand its team members adding to its 1300 stores and 17,000 associates.

About Panda Express

Founded in 1983, with 1,300 locations and counting in 38 states, Panda Express is a part of the the privately-held Panda Restaurant Group, Inc., the Nation’s leader in Asian dining experiences. Panda Express is best known for its wide variety of original recipes including its famous Orange Chicken, Beijing Beef, SweetFire Chicken Breast and the soon-to-be-launched Kobari™ Beef. For more information visit www.pandaexpress.com, become a fan on Facebook or follow on Twitter.

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