One in Four(1) Game Pieces Wins With 2010 MONOPOLY(R) Game at McDonald’s(R)

OAK BROOK, IL–(Marketwire – October 5, 2010) –  The MONOPOLY® Game at McDonald’s® is back in nearly 14,000 U.S. restaurants today, bringing the thrill of the game to customers with one in four odds¹ to win great food and prizes every day. New this year, customers can find MONOPOLY Game Pieces on their favorite classic menu items including the Big Mac^®, French Fries, Filet-O-Fish^®, McNuggets^®, McGriddles^®, Hash Browns, McCafé^® beverages and fountain drinks. Playing the in-store game could result in great prizes, including McDonald’s food, a Beaches^® vacation, a $5,000 Walmart^® shopping spree, a 2011 Ford^® Shelby^® GT500^® or $1 million². Customers also have a second chance to win Online.

“We love to hear from our MONOPOLY fans and customers,” said Douglas Freeland, director of marketing, McDonald’s USA. “They asked for game pieces on their favorite menu items, and that’s what they’re getting. And with over $200 million in cash and prizes, and the best odds ever, there’s even more reason to play MONOPOLY at McDonald’s this year!”

Additional Information About the 2010 MONOPOLY Game at McDonald’s
The 2010 MONOPOLY Game is available at participating McDonald’s restaurants in the U.S. starting October 5 through November 1, or while supplies last. In-restaurant, customers will get a chance to win $1 million, additional $50 – $50,000 cash prizes, McDonald’s food, and other rewards from this year’s promotional prize partners, including Walmart^®, Beaches^® Resorts, EA SPORTS^®, SpaWish^®, RedBox^® and Snapfish^®.

Players can take their Game “on the go” by entering Game codes via a text-enabled mobile phone to “96363,” but must go Online to complete the registration³. The MONOPOLY Game at McDonald’s is open to residents of the U.S., Canada, Guam and Saipan. The Online Game is open to residents of the U.S. and Canada⁴. For complete details and Official Game Rules, visit www.playatmcd.com.

McDonald’s Four Online Communications Railroads: PlayAtMcD.com, McDonalds.com, Facebook and Twitter

• PlayAtMcD.com: As the central hub to play MONOPOLY online, customers can play with Chance cards for instant win prizes, enter the Community Chest Sweepstakes, and enter for the $1 Million Roll Sweepstakes.
• McDonalds.com:  Customers will see Foursquare, the popular online and mobile geo-location tool, come to life at www.mcdonalds.com. MONOPOLY houses and hotels will mark Foursquare check-in saturation points on a map of the U.S., showing visitors McDonald’s hotspots across the country.
• McDonald’s Facebook: Customers can join the MONOPOLY Game conversation and chat with other fans online, with a new “like” feature to share their favorite MONOPOLY prizes.
• Twitter: By following @McDonalds and tracking #PlayAtMcD MONOPOLY fans can learn fun facts about the game and hear when prizes are won across the country.

About McDonald’s
McDonald’s USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the 11,000 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

About Hasbro
Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

© 2010 McDonald’s 
MONOPOLY TM, ® & © 2010 Hasbro

¹ Odds based on Game Pieces (each has 2 Game Stamps): mostly food prizes
² $1 Million prizes are payable $50,000 per year for 20 years without interest
³ Standard text messaging and data rates may apply
⁴ Online Game participants must be at least 13 years of age or older

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