Loopt Star Application Adds Popular Brands, Adds More Real Rewards for Visiting Stores and Restaurants

MOUNTAIN VIEW, CA–(Marketwire – July 21, 2010) –  Loopt (www.loopt.com), the leading location-based social mapping service, today announced that it has added new real rewards to the company’s popular mobile game, Loopt Star, from top brands, Paul Frank and Element. The new deals and incentives include store discounts available to consumers when they visit specified locations.

Loopt Star allows users to play with friends and gain Achievements (virtual bragging rights), coupons and other rewards for checking into specific locations. Loopt Star also lets users optionally share their location with friends on Loopt Star or through Facebook.

“With Loopt Star, everyone wins. Consumers get real rewards for playing a fun game with friends, while brands can effectively drive traffic and purchases at stores in a completely customized way that best fits their individual needs,” said Sam Altman, co-founder and CEO of Loopt. “The rewards we’ve added today will give consumers more opportunities to interact with their favorite brands, and we’re excited to see such a strong response.”

New Deals Available to Consumers

• Paul Frank — Check into any participating Paul Frank store and get an instant 20 percent discount off your purchase. Users can also win the Paul Frank Super Fan Achievement. Participating stores are in Chicago; Costa Mesa, Calif. (South Coast Plaza); Las Vegas (Fashion Show Mall); Los Angeles; New York; and San Francisco.
• Element — Check into the Element Times Square store in New York and receive an Element Eco-Water Bottle plus a 10 percent discount off any purchase of $75 or more. Users can also win the Element Fan Achievement.

Existing real rewards available include free music from Loopt Star, with songs from cool artists like Lady Gaga, Miley Cyrus, Mos Def and others, when checking into any participating bar in the United States and receiving the Loopt Star “Discover The Music Around You” Reward.

Brands can use Loopt Star to create fun, engaging campaigns that deliver foot traffic, connect with customers, build a strong community and increase their Facebook fan base. Loopt is working directly with top brands to customize all aspects of Loopt Star, from the activity needed to earn the reward, to the type of virtual or real-world reward earned.

Campaigns and Achievements are continually becoming available and can be found on the Loopt blog at http://blog.loopt.com. For more information about Loopt Star, go to www.looptstar.com.

About Loopt
Loopt is the leading location-based mobile social mapping company. Loopt produces a suite of mobile applications including Loopt, Loopt Pulse for iPad, and Loopt Mix, to allow users to discover the world around them. Loopt products use location on mobile phones, iPad and iPod touch devices to help their users find and enjoy the friends, places, and events around them right now. The Loopt services have more than 4 million registered users and partnerships with every major U.S. mobile phone carrier. Loopt is available on over 100 phones, including iPhone. (See www.loopt.com/phones for the full range of supported handsets.) Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls.

About Paul Frank Industries
From its modest beginnings as a Lo-Fi accessories company in a SoCal beach town garage, Paul Frank Industries has steadily grown into a globally recognized, iconic brand. Creating relationships through exciting collaborations and strategic licensing partnerships, today Paul Frank merchandise includes apparel and accessories for all ages, books, stationery, eyewear, home décor, bicycles and more. Paul Frank Industries features artistic and entertaining designs inspired by their love of avant-garde, modern influences and everyday objects. Paul Frank products are available at world renowned retailers including Nordstrom, Bloomingdales, Macy’s, Fred Segal, Colette, Selfridges, Beams and flagship Paul Frank store locations. To see what’s new and exciting at Paul Frank Industries, visit paulfrank.com http://www.Paulfrank.com.

About Element
In 1992 the Element seed was planted. Our goal was simple, to be the best we could be, in the most honest and ethical way possible. We joined together to elevate what we all truly believe in. Today, we continue to create the art, direction and message on a constant path to bring progress to skateboarding. We are more than a business; we are a family, all on the same journey for the growth with-in ourselves, Element and all that surrounds us.