Dining Out Becomes Even More Delicious When Served With a Side of Rewards

ATLANTA, GA–(Marketwire – July 13, 2010) –  Vesdia Corporation, the leading provider of multi-channel merchant networks and shopping incentive services, announced today the addition of new national and local restaurant chains to its already bountiful merchant network. Restaurants, including Buca di Beppo, Fresh2Order and select Quiznos and Domino’s Pizza franchisees are joining Hard Rock Cafe and Claim Jumper Restaurants by participating in loyalty programs run by Vesdia. This partnership marketing opportunity gives restaurants nationwide a chance to connect with engaged consumers who want to earn more rewards for their dining dollars. When loyalty program members dine at participating restaurants, they earn rewards in their preferred currency, such as miles, points, or cash-back, providing additional incentive to patronize a particular brand. In turn, restaurant partners along with other merchants in Vesdia’s network gain new customers and increase spending among existing customers translating into measurable, incremental revenue.

Vesdia’s newest national dining chain, Buca di Beppo, allows Vesdia’s program members to earn rewards while their taste buds take a trip through Italy. “We are excited to partner with Vesdia and their program partners and look forward to seeing positive results as we tap into the loyalty rewards segment. We are confident exposure to these motivated and hungry reward members will be beneficial to our business and help Buca di Beppo set itself apart from the competition,” said Trish Giordano, vice president of marketing, Buca di Beppo. “Vesdia’s impressive portfolio of programs and the ability to drive incremental sales among 60 million consumers made the decision to join its network easy for Buca di Beppo.”

Claim Jumper Restaurants has been a partner of Vesdia’s since 2008 and is experiencing continual success since becoming part of the merchant network. “Claim Jumper Restaurants has been working with Vesdia for the last two years and we are extremely pleased. Not only have we proven a positive ROI, we have also seen a higher average check size from Vesdia’s program members. It is nice to partner with such a great group of people who understand our goals and help us to increase our traffic, guest count and overall sales,” said Shaun Krusmark, director of gift cards sales, Claim Jumper Restaurants.

As many businesses cut spending on marketing and advertising efforts, Vesdia’s partnership marketing programs are great uses of resources. Vesdia offers retailers and restaurants, such as Buca di Beppo, an innovative pay-for-performance marketing model, giving merchants a cost-effective method for new customer acquisition and increased sales. Despite the current economic environment, consumers participating in Vesdia-operated loyalty programs have exhibited a thirst to earn rewards, thus making a dinner date with merchant partners even more satisfying. So go ahead and order dessert — you just might find yourself with enough miles for your next vacation.

About Vesdia
Vesdia Corporation is the single largest provider of partnership marketing and multi-channel merchant network services. Through its leading merchant-funded rewards programs and patent-protected technology, Vesdia offers a full array of loyalty solutions to financial institutions, affinity groups, and merchants enabling customers to earn more meaningful rewards faster. For more information, visit www.vesdia.com.

About Buca di Beppo
Buca di Beppo offers modern Italian cuisine in an eclectic, vintage setting. Buca’s family-style dishes are available in two portion sizes. Buca Small feeds up to three and Buca Large feeds an average-sized country. Well, actually it feeds up to six. With over 80 locations nationwide, Buca di Beppo is the perfect place for celebrating a special occasion, planning a business dinner, or having a night out with family and friends. For more information, visit www.bucadibeppo.com.

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