GuestMetrics(TM), a Wholly Owned Subsidiary of Shot Spirits Corporation, Smartens Up Hospitality Industry With iPhone and iPad Apps
SOURCE: Shot Spirits Corporation GuestMetrics TM Partners With MicroStrategy ® on Business Intelligence Mobile Application LEESBURG, VA–(Marketwire – July 9, 2010) – ( PINKSHEETS : SSPT ) – SSPT’s GuestMetrics™ CEO, Brian Barrett, announces today that it has collaborated with MicroStrategy® Incorporated ( NASDAQ : MSTR ) to design, produce and distribute MicroStrategy Mobile, a comprehensive and user-friendly iPhone and iPad application for the hospitality industry. “Our relationship with MicroStrategy has proven to be highly beneficial in the growth of our company and the progress of its solutions and their applications,” states Barrett. “The new development of this business intelligence application for iPhone and iPad is a prime example of the value in strategic partnerships. MicroStrategy is a leading worldwide provider of business intelligence (BI) software and they were the ideal source to work with in the development of these tools. We (GuestMetrics) collect mass Point-of-Sale data for restaurants and hotels and provide invaluable quantitative data therein for which executives can use to increase operational efficiency and overall profitability.” MicroStrategy Mobile provides beverage suppliers and distributors with data on restaurant guests’ purchasing behavior at the transaction-level