Hearst Magazines Launches ‘Designer Visions: Cinema Style’ at the New Setai Fifth Avenue Hotel and Residences

NEW YORK, NY–(Marketwire – September 20, 2010) –  Hearst Magazines, a unit of Hearst Corporation, has partnered with Bizzi & Partners, developers of The Setai Fifth Avenue Hotel & Residences, to present the fourth annual “Designer Visions” program. This year’s theme is “Cinema Style” and Hearst titles House Beautiful, Town&Country and Veranda, along with their respective interior design partners, have create stylized homes inspired by classic films set in New York City on the 58^th floor of the Setai Fifth Avenue Residences.

These include:

• Phoebe Howard for House Beautiful — Something’s Gotta Give
• Steven Gambrel for Town&Country — Six Degrees of Separation
• Richard Hallberg for Veranda — Wall Street

Hearst Magazines will host an opening night event for Designer Visions: Cinema Style on October 12. Various events will be held in the spaces through the end of the year.

Presenting sponsors of the show house are Bizzi & Partners, Kohler, Ralph Lauren Paint and Wamsutta. The Setai Fifth Avenue Hotel & Residences designed by Gwathmey Siegel & Associates Architects with interiors by DAS Concepts, features a signature faceted facade of dramatic floor-to-ceiling windows. Each of the condominium homes offers spectacular city views and sleek contemporary finishes. 

“Each year, Designer Visions gets bigger and more exciting,” says Jeanne Noonan Eckholdt, Hearst Integrated Media’s executive director of business development. “We’re thrilled to be celebrating New York City in what will undoubtedly be a new landmark property. The designers did an amazing job of transforming The Setai Fifth Avenue’s 58th floor into a stunning cinematic showcase.”

“We’re thrilled to introduce The Setai Fifth Avenue Hotel & Residences with this Hearst show house,” said Davide Bizzi, chairman of Bizzi & Partners Development. “This is a wonderful opportunity for us to debut our exciting project to an audience that appreciates and understands impeccable design.”

The Designer Visions residences will be featured editorially in House Beautiful‘s November issue, Town&Country‘s December issue, and the January/February issue of Veranda. Starting on October 1, a virtual tour of this year’s homes will be available online at www.designervisionsonline.com. The website will also feature interviews with editors and designers, sponsor information, resources, sweepstakes and more.

After October 12, consumers can view the show house spaces by appointment. Please contact Elida Jacobsen Justo, director of sales, at 212-736-3500.

MEDIA NOTE: To request photos, interviews and more information about Designer Visions: Cinema Style, or to schedule a private press tour, please contact Kelly Carone Abdo at 212.649.2321, [email protected] or Alan Segan at 212.843.8064, [email protected].

About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world’s largest publishers of monthly magazines, Hearst Magazines publishes nearly 200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is the leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC, Dec. 2009) and reaches 73 million adults (MRI, Fall 2009).

Its digital media unit operates 24 websites and 10 mobile sites for brands such as Cosmopolitan, Popular Mechanics, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; MisQuinceMag.com; RealBeauty.com; social shopping site Kaboodle.com; and consumer health site RealAge.com. Currently, Hearst Magazines has eight iPhone applications; all of its titles are available on the iPad via the Zinio application; and by the end of the year, the company expects to have at least 35 iPhone and iPad applications for its brands.

About Bizzi & Partners Development, LLC
Bizzi & Partners Development, through its parent company, BI&DI Real Estate, is a decades-old real estate development firm with a substantial international property portfolio. As a worldwide developer, they developed and marketed more than 20 million square feet of space comprised of residential, retail, and office uses through Bizzi & Partners Development and the related company Bi&Di Real Estate SpA.

Bizzi & Partners Development, LLC maintains offices in key capitals including New York City (USA), Milan (Italy), Lugano (Switzerland), Tallinn (Estonia) and Sao Paulo (Brazil). An executive team of senior directors are responsible for all aspects of project management. 

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