Tivus Establishes Exclusive North American CVS-International Distributorship

OMAHA, NE–(Marketwire – October 21, 2010) –  Tivus, Inc. (PINKSHEETS: TIVU), a provider of turnkey media entertainment technology to the hotel and hospitality industry, today announced it was granted an exclusive North American distributorship by CVS-International, Ltd., of Auckland, New Zealand, for its factory direct high-definition internet-protocol television (HD IPTV) solutions.

“This exclusive distributorship with CVS-International ensures Tivus will have a dependable technology partner, and factory direct, customized HD IPTVs,” commented Shiva Prakash, Tivus’ president and chief executive officer. “We are now in the favorable position of directly managing our own entertainment information-technology (IT) hardware and IPTV delivery services supply chains.”

“IPTV has been around for years, and has been deployed in the marketplace several times with little success,” commented Randall Francis, CVS-International’s chief executive officer. “Significantly, just within the last 12 months has suitable IP transport infrastructure and satellite head-in systems been available in North America to support large-scale, full-featured IPTV network deployment.

“Tivus has leveraged this new IP framework in a novel, more efficient way resulting in a significant new revenue stream for the hospitality industry. CVS-International has always been an innovator, and we are pleased to have Tivus and Shiva Prakash, a true visionary, deploy and showcase our unique IPTV solutions in the world’s finest hotel properties,” Francis concluded.

CVS-International is the leading innovator of unique, customized IPTV solutions; and, the only company with a solution to lay HD IPTV signals over legacy coaxial cable. This capability drastically increases the number of properties that can easily deploy IPTV systems in guestrooms having no Ethernet access. Furthermore, CVS International is the only manufacturer offering truly integrated “set-top-box” circuitry within the television itself, creating an attractive and easy to install HD IPTV product.

“Tivus is now poised to quickly meet the high-demand expected for our net-positive-revenue-to-the-hotel HD IPTV service,” Prakash concluded.

About CVS International
Utilizing the latest technologies, CVS-International is a global innovator of precision commercial & consumer electronics and services including hardware & software development, engineering, and integrated control systems. CVS-International also offers a host of advanced hotel IPTV services such as interactive guest services, video-on-demand, linear content delivery, IPTV platforms, and digital entertainment, and custom manufacturing solutions. For more information, please visit www.CVS-International.co.nz.

About Tivus, Inc.
Tivus, Inc. is a technology entertainment services company that provides internet-based TV and Cable programming, interactive game content, and goods & services to the hotel/hospitality industry. Using onsite hardware and software, including flat-screen HD televisions, Tivus’ unique IPTV hotel entertainment system is a complete, multifaceted entertainment platform that, for the first time in the industry, generates previously untapped income to the hotel through ad revenue sharing. For more information, please visit www.tivus.com.

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