Alamo Rent A Car and Disney Renew Alliance

ORLANDO, FL–(Marketwire – October 12, 2010) –  Alamo Rent A Car and Walt Disney Parks and Resorts have renewed a multi-year alliance, extending Alamo’s designation as the official rental car company of the Walt Disney World^® Resort in Orlando and Disneyland^® Resort in California. 

“This partnership remains a natural fit because of Alamo’s and Disney’s strong emphasis on providing a superior customer experience,” said Ron Cerko, vice president of travel industry relations for Enterprise Holdings, which operates the Alamo brand through its regional subsidiaries. “We are proud to offer families and individuals traveling to Disney resorts the speed and convenience of our airport kiosks combined with exclusive Alamo promotions to help provide for an exceptional vacation experience.”

Disney guests who take advantage of the agreement can experience the speed and convenience of the rental car industry’s first and largest system of easy-to-use, self-service kiosks. This award-winning technology enables travelers to skip counter lines, getting them to their destinations easier and quicker than ever before. Alamo has more than 163 kiosks at 67 U.S. airports, as well as on-site branches at the Disney Car Care Center at Walt Disney World^® Resort and at Disneyland^® Resort.

“Through our ongoing alliance agreement, Alamo has helped our guests make countless memories,” said George Aguel, senior vice president, Alliances and Operating Participants, Walt Disney Parks and Resorts. “We share a commitment to the highest quality guest service and to making all aspects of the vacation experience as seamless as possible. We look forward to working together to continue to exceed our guests’ expectations.”

The agreement extends Alamo’s position as the official rental car provider for Walt Disney Travel Company, Inc., one of the country’s largest tour operators, specializing in Disney vacation packages to Southern California and Central Florida. Alamo is the only car rental company with a rental branch office on-site at Walt Disney World Resort at the Disney Car Care Center, and on-site at Disneyland Resort at Downtown Disney.

Alamo will continue to promote the alliance using television and online advertising, at its rental facilities and on its Web site. A link on Alamo’s website will offer online ticket sales as well.

About Alamo Rent A Car 
Founded in 1974, Alamo Rent A Car is a value-oriented, internationally recognized brand serving the rental needs of airport leisure travelers. Alamo offers low rental rates and a hassle-free customer experience at the most popular travel destinations throughout the United States, Canada, Mexico, the Caribbean, Latin America and Asia. In addition, Alamo customers in the U.S. are able to conveniently choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport.

Alamo — the largest car rental provider to international travelers visiting North America — also is part of a global strategic alliance with Europcar, creating the world’s largest car rental network. Alamo is a recognized technology innovator, with the industry’s first and only online check-in system since 2005, as well as more than 159 self-service kiosks at 65 U.S. locations, which earned it the “Extra Mile Award” from Budget Travel magazine in 2007. Alamo also serves as the official rental car of Walt Disney World® Resort and Disneyland® Resort. Customers who book online receive Alamo’s best rates, and if they choose the “Prepay & Save” option when making their online reservation, they may receive an additional 10% discount. 

St. Louis based Enterprise Holdings, the largest car rental service provider in the world, operates the Alamo brand through its North American regional subsidiaries. For more information about Alamo, visit www.alamo.com. For more information about Alamo’s environmental stewardship and long-term commitment to the sustainability of its business, visit www.enterpriseholdings.com/sustainability. [This news release and other Alamo announcements are available at the Enterprise Holdings press room.]

Walt Disney Parks and Resorts
Walt Disney Parks and Resorts are where families experience and enjoy the magic of Disney’s beloved characters and where dreams come true. More than 50 years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of five of the world’s leading family vacation destinations — Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la- Vallée, France; and Hong Kong Disneyland Resort, located on Lantau Island. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club, with 10 resorts and more than 450,000 individual members; Adventures by Disney, a guided group vacation experience to some of the world’s most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts and attractions.