New Competition Comes to the Medical Tourism Industry as Battle Emerges
ROYAL PALM BEACH, FLORIDA–(Marketwire – Aug. 30, 2010) – The Medical Tourism industry is facing new obstacles and challenges it never faced before. One of these challenges is the new competition entering the marketplace. Established medical tourism destinations are being challenged by new and emerging one. “As new opportunities arise in any industry, so does new competition,” said Renee-Marie Stephano, President of the Medical Tourism Association and Chief Editor of Medical Tourism Magazine. “We are starting to see some of the more established medical tourism destinations with excellent reputations letting their guard down in terms of marketing and promotion. This is allowing new, emerging destinations to make a big push, generating larger international patient flow through brand awareness. The lack of a comprehensive roadmap will mean less consumer awareness and loss of market positioning in the future,” adds Stephano
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