Value Pricing Breakfast Menus Helps Steady Daytime Restaurant Spending, Bodes Well for Future Growth
SOURCE: Packaged Facts NEW YORK, NY–(Marketwire – August 3, 2010) – The most important meal of the day continues to face short-term challenges related to the recession, but market research publisher Packaged Facts’ ” Breakfast Trends in the U.S. Foodservice Market” predicts consumer spending on breakfast at restaurants will rebound from an anticipated downturn in 2010 to approach $38 billion in 2011, as current value menu pricing strategies influence future spending habits. “Fast food and QSR (quick-service restaurant) operators are playing the ‘price equals value’ card for everything it’s worth