SOURCE: Gaming Standards Association; Hotel Technology Next Generation MGM Resorts International to Host Initial Meeting of GSA and HTNG CHICAGO, IL and LAS VEGAS, NV–(Marketwire – August 31, 2010) – Gaming Standards Association (GSA) and Hotel Technology Next Generation (HTNG) announced their intention to launch a coordinated standards development effort to integrate customer information across a variety of hotel and gaming systems. The objective is to enable existing systems to link together to provide a completely integrated view of each customer from across the entire operation, including the customer’s profile, their future itineraries, and past spending. Systems within the project scope include Property Management, Point-of-Sale, Player Tracking, Spa, Concierge, Show Ticketing, and other activities systems. The effort will build upon and expand successful past efforts by GSA and HTNG in their respective arenas. HTNG’s Single Guest Itinerary specification, which synchronizes customer records and itineraries across various hotel and resort systems, will be expanded to incorporate gaming activities. Elements of both HTNG’s and GSA’s customer profile are expected to be incorporated in a new, common profile format. The group will add historical spending activity to the structure so that hotel and casino staff can see a complete view of the value of the guest. Implementation will occur through modest upgrades to existing systems, allowing hotels and casinos to avoid the expense and disruption of totally new systems.