SOURCE: Heineken USA Featured Artists Include Bart B More, Bingo Players, Fischerspooner, The Rapture and Shiny Toy Guns Hybridigital WHITE PLAINS, NY–(Marketwire – July 22, 2010) – Amstel Light, a leading imported light beer from Amsterdam, announced today the enhanced format and schedule for Amsterdam Live — one of the summer’s hottest music and entertainment concepts. Amsterdam Live will feature high-energy DJs and unique light shows as well as performances from some of today’s hottest bands. The lineup includes Fischerspooner, The Rapture, Shiny Toy Guns Hybridigital and many more. Inspired by Melkweg, a renowned nightclub in Amsterdam, each Amsterdam Live event will immerse fans (21 years old and over) into Amstel’s Amsterdam through an eclectic mix of live musical performances, art and dance. “Amsterdam Live will give adult consumers a taste of the spirit and energy of Amsterdam through the lens of Amstel Light,” said Amanda Hawk, Brand Director, Amstel Light. “We’re excited to host this unique mix of music, dance and high energy immersion into the culture of Amsterdam .” Amsterdam Live kicks off in Minneapolis and will roll into Chicago, Boston and then New York for a final tour showcase. The Amstel Light “Beer Bike” will continue to make stops at each city on the tour to provide adult consumers with a taste of Amsterdam’s unique street performance culture prior to each Amsterdam Live event. The complete tour schedule and artist lineup is as follows: July 23: Minneapolis, MN — Cabooze — Bingo Players, Neon Trees, The Rapture July 30: Chicago, IL — Metro — Bart B More, Neon Trees, Shiny Toy Guns Hybridigital Aug 4: Boston, MA — Royale — Bart B More, Neon Trees, The Rapture Aug 12: NYC — Highline Ballroom — Bart B More, Fischerspooner and Shiny Toy Guns Hybridigital To showcase each ” Dam Good” moment along the way, adult consumers attending the events may load their photographs from the event to the Amstel Light Facebook fan page. For more details about Amsterdam Live, including updated tour lineups and venue information, visit www.amstellight.com