SOURCE: Shot Spirits Corporation GuestMetrics and Southport Develop Powerful Business Intelligence Suite for Hospitality Industry LEESBURG, VA–(Marketwire – August 4, 2010) – SSPT’s GuestMetrics™ ( PINKSHEETS : SSPT ) CEO, Brian Barrett, announced that GuestMetrics™ has partnered with Southport Services Group to build an enhanced data solution platform for restaurants, bars, hotels and nightclubs utilizing the MicroStrategy Business Intelligence (BI) Platform. The comprehensive product offering will position GuestMetrics as a market leader with indispensable revenue generating industry tool. This Business Intelligence (BI) suite is a set of software systems and practices that works to help executives make acute, informed decisions by providing timely data-driven answers to their business questions. In essence, it amasses large amounts of data compiled and then takes this information and transforms it into attractive, user-friendly dashboards and reports. “Trends found in the most recent HSMAI (Hospitality Sales and Marketing Association International) report (published July 1, 2010) show that automated revenue management technology, like ours, will become the dominant practice, quickly delivering significant increases in revenue and return on investments to those who adopt it,” notes Barrett. “The capabilities are enormous and take our reporting solution to the next level. It enables executives, primarily those responsible for generating and managing revenues, to fully understand the market, market segmentation, forecasting, revenue strategy, pricing, inventory control strategies, and performance analysis.” Southport is no stranger to harvesting micro-data and translating on an efficient macro level. Southport Principal Jim Butz is equally pleased with the partnership: “Southport has extensive experience working with industry-leading companies who have built revenue-generating products on the MicroStrategy platform.
