SOURCE: MEC
Featured Campaigns Show Exceptional Results Driven by Data and Insights
NEW YORK, NY–(Marketwire – August 31, 2010) – MEC (www.mecglobal.com) today released its annual book of award-winning case studies, “Inspiring People, Exceptional Results,” which is available for download here: (http://www.mecglobal.com/inspiring-people).
The case studies demonstrate how MEC delivered impressive sales results for clients. They include: 2.7 million packs of gum sold for Wrigley and a 148 percent increase in rum sales for Bacardi.
“These campaigns prove without a doubt that Active Engagement delivers exceptional results and outstanding value for our clients, all around the world,” said Charles Courtier, MEC’s Global Chief Executive Officer (http://www.mecglobal.com/about-us/our-team/charles-courtier).
The 11 case studies highlighted in “Inspiring People, Exceptional Results” were chosen from 200 entries globally that were submitted in MEC’s 2009 internal ‘Global Ideas’ competition and judged by MEC’s executive team. This year marks the eighth annual release of the book.
One notable case from the US demonstrates how MEC restored the relevance of the Goldfish brand with an engaging, data-driven communications plan. Using the consumer insight that kids aged eight and up are increasingly embracing the Internet as an entertainment source over television, MEC created an online space in partnership with Nickelodeon: the Goldfish Zone. The Goldfish Zone featured Goldfish-themed activities and games and a chat function that allowed kids to interact with their virtual friends. Visitors to the site spent an average of 5.36 minutes per game per week, and the campaign yielded a 7 percent increase in new purchasers.
Please visit http://www.mecglobal.com/inspiring-people to view additional campaign results.
About MEC
MEC delivers value by creating, implementing and measuring communication solutions that actively engage people with brands.
Media planning and buying ~ Digital media ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated planning Our 4,000 highly talented and motivated people work with domestic and international clients in 84 countries. We are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com
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