Guardian Technologies Int’l Commends National Electrical Manufacturers Association (NEMA) on Publication of Digital Imaging and Communications in…

HERNDON, VA–(Marketwire – September 21, 2010) –  Guardian Technologies International, Inc. (GDTI), the homeland security subsidiary of Applied Visual Sciences, Inc. (OTCBB: APVS), congratulates the U.S. Department of Homeland Security and NEMA on the completion and publication of the essential new security standard, DICOS. This standard will enhance security screening and threat assessment processes across multiple vendor platforms at all critical infrastructure locations (airports, buildings, mass transit, ports, rail, and nuclear power plants) and other venues where large numbers of people congregate.

“We are pleased to have played a role in the development of this vitally important standard. DICOS allows our PinPoint automated target recognition (ATR) software to be a relevant, integrable component of all security screening environments,” said GDTI’s President and COO, Bill Donovan. “Based on our knowledge of the healthcare standard, DICOM, GDTI is well positioned to immediately capitalize on the emerging opportunities presented by this new standard.”

The DICOS Standard immediately addresses the receipt of digital images and related information generated by computed tomography (CT) and digital x-ray (DX) baggage scanners for both checked and checkpoint luggage. While a standard has not been developed for whole-body imagers, DHS and NEMA plan to undertake such an effort in the very near future, thereby enabling a total security information environment capable of sophisticated data fusion. DICOS creates, for the first time, a security environment that will match the best imaging hardware with the most sophisticated algorithmic detection software to eliminate the shortcomings of human visual inspection and increase passenger and infrastructure safety.

About Guardian Technologies International:
Guardian Technologies International, a wholly-owned subsidiary of Applied Visual Sciences, Inc. (OTCBB: APVS), produces automated target recognition algorithmic software using proprietary advanced imaging analytics and technologies for airport screening and other security applications. Guardian’s PinPoint™ solution automatically and accurately recognizes specified targets such as explosives, weapons and contraband items, to improve throughput and enable more efficient and appropriate responses.

Applied Visual Sciences, Inc.
Applied Visual Sciences, Inc., formerly known as Guardian Technologies International, Inc., is the holding company and IT development organization for subsidiaries specializing in high-performance imaging analysis technologies and advanced analytics for automated recognition of targets of interest. Applied Visual Sciences’ subsidiaries are Guardian Technologies International, Inc., a homeland security/defense technology entity, and Signature Mapping Medical Sciences, Inc., a healthcare technology entity. The Company is publicly traded on Nasdaq as APVS.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company’s cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company’s most recent filings with the Securities and Exchange Commission.

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